The world of bicycle safety is often overlooked, or at the very least, afterthought. This leads to poorly designed lights with sub-par electronics and more warranty troubles than any small business should deal with. Enter Bookman, a company comprised of cycling advocates and designers alike. Together they’ve produced some of the best looking and innovative bicycle lights, reflective stickers, and straps the bicycle industry has ever seen. Their attention to detail, understanding of colour and design, and their persistence in finding the finest electronics for their lighting systems leaves Bookman at the front of the pack. Staying true to the belief that everyone should be on a bike, these guys make this goal accessible and fun. Lauded by countless publications worldwide, Bookman has created product that is conceptually perfect and functionally spectacular.