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CUSTOM BUSINESS SOLUTIONS

At Fourth Floor we sell Europe's finest commercial-grade bicycles, whether used for deliveries, mobile-kiosks, or hospitality. Our bikes mobilize your brand in the most efficient and memorable way. They cut through gridlock, pop-up almost anywhere and offer your customers an intimate face-to-face experience they'll never forget. 

We've been providing business solutions for small and large companies for more than a decade. To our customers we offer low wholesale pricing, the option of custom cabinetry and graphic design, and our PEDAL OFF THE PALLET™ service, which delivers a tuned-and-assembled bike anywhere in North America. We sell to daycares, coffee shops, food delivery companies, boutique hotels, and many more. If you have a project in mind, we'd love to hear about it!

We are proud to offer Babboe, Holland's largest cargo bike brand. Babboe offers a high level of durability and unparalleled customization. For hospitality or fleet bike sales we are pleased to carry Achielle, the only company left in the industry who can offer very low minimum order quantities, reasonable turn-around and incomparable quality. 

REDPATH SUGAR - TORONTO, ON

Brand Engagement Vehicle

The Initial Problem

Redpath Sugar is one of the defining structures on Toronto’s old waterfront, an imposing factory that still receives ocean-going vessels that bring raw sugar-cane from the Caribbean. With new condo’s rising and smart urban destinations like Sugar Beach across its dock, Redpath wanted to integrate its story with the emerging residential area (and new bike path) outside its gates.

Our Solution

We worked with Redpath and our cabinetry expert to build a custom box for Redpath’s cargo bike that featured grab-and-go storage and the option for a folding-leaf table-top. The bike, nicknamed “Bab’s” was part of Redpath’s highly engaging “Acts of Sweetness” campaign that visited locations across Toronto and Southern Ontario.


www.redpathsugar.com

KRAVE JERKY - ACROSS CANADA

Brand Activation

The Initial Problem

Based in Sonoma, California - Krave makes culinary beef-jerky that is high in protein and uses no artificial ingredients. The kind of stuff we eat after a long bike ride! Krave wanted to put their product in front of an urban demographic who understand the symbolic value of a cargo bikes and who want to meet their brands customer face-to-face.

Our Solution

Krave worked with local talent - The Mint Agency - who worked with our team on a high-impact, unforgettable brand activation that could weave through both streets and parks, and events both indoor and outdoor. Timeline was of the essence here, but so was brand impact. We suggested a vinyl wrap (another great job by Wilcox Sign) and turned the whole project around in under two weeks!


www.kravejerky.com

COCA COLA (VITAMIN WATER) - CANADA'S WONDERLAND

Brand Activation

The Initial Problem

Canada's Wonderland is as close to Disneyland as it gets up here in the Great White North. There are Canadian-themed rides like the "Muskoka Plunge" and "Soaring Timbers" and no, not everyone wears flannel. But, everyone gets thirsty under the hot Ontario Sun and Coca Cola wanted a way to sell its Vitamin Water to thirsty patrons who need a quick on-the-fly refreshment.

Our Solution

Coca Cola approached our team early in the winter to get everything dialed in, although the turnaround was less than a week. We provided the bike and the box specs which they gave to their marketing team. The marketing team designed a great looking vinyl wrap that will certainly sell them a lot of Vitamin Water!


www.vitaminwatercanada.ca/en/

FOODORA - ACROSS CANADA

Brand Vehicle

The Initial Problem

With increasing competition, Foodora desired a series of personally engaging mobile billboards to intimately target demographics where they live/hang out, whether parks, city streets and events across Canada. 

Our Solution

We suggested the Babboe Transporter with a vinyl wrap. We provided all specs on the box to Foodora's graphic designer and helped assemble and ship the final results to markets in Toronto, Vancouver and Montreal 


www.foodora.com

KICHISSIPPI BEER - OTTAWA, ON

Bicycle bar

The Initial Problem

Probably the most breathtaking example of where your imagination can take you. Kichissippi Beer is a great micro-brew out of Ottawa that wanted to take it's beer to the streets, whether that was weddings, events, or what-have-you. 

Our Solution

We can only take credit for selling the bike here. Kichissippi worked with Tall Tree Cycles in Ottawa to design what must win the award for most innovative cargo bike ever. It's hard to even recognize this bike as a Babboe City. Featuring a real oak keg, custom CO2 canister, solid oak table with beer tap and a box in the back for glassware this only demonstrates that the sky is the limit. 


www.kbeer.ca

COMMUNE COFFEE - TAMPA, FL

Mobile Coffee Location

The Initial Problem

Commune and Co is a moving coffee store in Tampa, Florida with several “locations” – that is, several cargo bikes spread across various neighborhoods and events. Commune’s goal was to build and integrate community by curating special events, each shared over a great cup of coffee. Problem was, they didn’t want to just be in one place, they wanted to seamlessly integrate from event to another, and from one neighborhood to another.

Our Solution

Working alongside a bike store in Tampa (who had their own woodworker), we sold three cargo bikes to Commune and Co. While we have the internal resources to consult, build, brand and ship your custom project, we can also ship the bikes (assembled or unassembled) as raw material for your own creative team.


www.communeandco.com

SPACING MAGAZINE - TORONTO, ON

Mobile Retail

The Initial Problem

Spacing Magazine is a critically acclaimed Canadian magazine that focusses on urban infrastructure, architecture, and public space. Spacing needed a brand vehicle that could host events and visit events, a vehicle that visually demonstrated their urbanist values (and merchandise) in a compelling and inviting way.

Our Solution

One of our first clients, we helped develop a mobile retail kiosk that – using fold-out leafs – could double the width of a cargo bike and offer generous retail space. With cabinetry performed by an outside contractor, Spacing was proof that we needed our own cabinetry contractor supported by our Pedal Off The Pallet delivery.


www.spacing.ca

WESTBANK INC - TORONTO, ON

Community Engagement

The Initial Problem

Westbank is a large, socially-engaged developer based in Vancouver BC whose properties include the Shangri-La Hotel, Vancouver’s Woodward’s building, and many iconic commercial properties throughout North America. Westbank is currently working on developing Honest Ed’s - a Toronto landmark - into rental suites. The project is built on the theme of proximity and bicycling, and will feature a large bike-share program that renters are privileged to. Westbank wanted an engaged face-to-face brand vehicle that represented the values of the development and the corporation itself.

Our Solution

With time and cost as a factor, we worked with our graphic designer to create a high impact solution. By choosing to vinyl wrap a standard Babboe Big we built a highly engaging brand vehicle that required very little customization and was very low cost to set up. Through our contacts we also supplied Westbank with a mobile repair station and commercial grade bike rack for their Urban Lab and showroom space.


www.westbankcorp.com

KATE SPADE - NYC

x100 Custom bikes for Spring Launch

The Initial Problem

With bikes dominating the fashion headlines, Kate Spade wanted to add their fashion narrative to the conversation with a bespoke custom bicycle that matched their sophisticated and fun 50's Americana look. 

Our Solution

We worked with New York retailer Adeline Adeline and Italy's Abici bikes to produce a Spring 2012 launch bicycle that was featured in every Kate Spade store across the USA. With a six month leadtime on product and several sample runs to ensure exact Pantones, this was a big project. We launched the bike to big media party, tons of press and sales success. We've since moved away from Italy's Abici to Belgium's Achielle for higher quality, better looks, and greater customization. 


www.thedrakehotel.ca

INNOCENT SMOOTHIES - LONDON, UK

Mobile Kiosks for London Olympics 

The Initial Problem

When Coca-Cola purchased England's Innocent Smoothies they needed a brand vehicle to showcase and sell Innocent's products during the London Olympics. We were contacted by Coca Cola's brand agency to supply an easily customizable cargo bike that could be turned into a smoothie delivery vehicle. 

Our Solution

This was before we had access to the highly customizable Babboe Big, so we worked with Pashley bikes of England and their Classic 33 design (a crude fixed gear bike that was stopped by using a large handbrake between the legs). Despite the steampunk design, Innocent was launched with several customized cargo bikes that rotated throughout various Olympic zones to wild success. 


www.innocentdrinks.co.uk

TORONTO BOTANICAL GARDENS - TORONTO, ON

Brand vehicle and "botanical bar"

The Initial Problem

The Toronto Botanical gardens is a little-known gem outside of the downtown core that few downtowners even know about. So, to build awareness, the Toronto Botanical Gardens decided to take their business downtown. The problem is that Toronto is built on a gradual hill that tilts at a constant 2-4 degrees from the shores of Lake Ontario. And, with a sprawling population of nearly six million, Toronto is big city and the climb plus the distance posed a real issue.  

Our Solution

This was really fun. We spent some time consulting back and forth with the Toronto Botanical Gardens, asking questions about the space required as well as how to handle "the hill." In the end we decided on a Babboe E-Big, their 250W electric-assist version. With a referral to our vinyl decal supplier, their own graphic designer created a visual forest of die-cut leaves that make the Botanical bike a moving billboard. Today you can find the Botanical bike at many events, some where they even serve their amazing botanical-infused cocktails. 


www.torontobotanicalgarden.ca

LA BAGUETTE - REVELSTOKE, BC

Bicycle bar

The Initial Problem

Like many of our other clients, La Baguette wanted to take its gelato to the street, partly to build brand awareness and partly because good business means you come to the customer rather than vice versa. Great idea, but the problem is that Revelstoke is smack dab in the middle of most rugged part of the Canadian Rockies and that meant a ton of steep, steep grades. 

Our Solution

Here again, we just provided the bike and let our customers get their hands dirty. While today many 250W e-assist bikes are available from our vendors, La Baguette needed something with a lot more power. Working with Revelstokes Flowt bikes and a custom cabinetry worker (who built the gorgeous box and trailer), the re-vamped Babboe Big has two 350W electric motors (in each front wheel) powered by a battery in the trailer (that also keeps the gelato cool). A custom metal frame was built overhead that supports a canopy. 


www.toronto.ca

TOPSHOP - NYC

Bicycle Brand Ambassadors

The Initial Problem

Freshly launched in NYC, TopShop wanted to build on the strong cultural capital of city bikes and their link with fashion. Running very last minute, Top Shop needed a fleet of x10 bikes that would be ridden around NYC with models wearing Top Shop clothing - cementing the link between fashion and bicycles, and of course, New York City. 

Our Solution

Since TopShop is from the UK and the UK is part of its brand DNA, we worked with England's Bronx bikes to create a hip and fun bike with strong fashion cred. With limited time and resources, Top Shop elected to simply cover the bikes with colourful dots and a logo, which turned into a high-impact brand statement.  


www.topshop.com

 VILLAGE ICE CREAM - CALGARY, AB

Mobile Ice Cream vending. 

The Initial Problem

Village Ice Cream is a Calgary institution that wanted a mobile vending ice-cream cart to take their brand and product into the community and out on the streets. 

Our Solution

This is another case where we provide the bike and let our customers work their own brilliance. We worked with Bike Bike in Calgary to supply a Babboe Big which was then modified into a brilliant mobile vending bike - complete with a big umbrella. 


www.villageicecream.com

HENDRIKS GIN - ACROSS CANADA

The "Cucumber Courier"

The Initial Problem

Hendrik's is a delicious gin from the UK that is distilled with cucumber and tastes delicious. They wanted to built face-to-face awareness using an approachable marketing campaign that created conversation through whimsical props. 

Our Solution

We were approached by Hendrik's marketing company to supply a cargo bike that the team would turn into a "cucumber courier." Actors in old English period costume handed out cucumbers from the front of the bike. This bike was part of a larger marketing campaign that also included a vintage truck (and even a blimp!) - but the bike was the most successful brand engagement piece. 


www.us.hendricksgin.com/

FEAST INC - TORONTO, ON

Food Delivery

The Initial Problem

Feast is Toronto-based food-based tech start-up. Unlike Uber Eats or Foodora, where delivery time is lengthy due to cook-time and delivery distance, Feast wanted to build a rotating menu – created by top chefs and ingredients – that is delivered to you in under 15 minutes. On one hand this required a special Feast app so customers could order with ease. On the other hand, it required a mobile hot-and-cold delivery system that could cut through gridlock and deliver food quickly, cheaply, and with maximum brand statement.

Our Solution

We sold Feast fifteen two-wheeled cargo bikes with a custom hot-and-cold insulated box designed and built in-house by our cabinetry expert. Due to late-night and four-season deliveries, we made upgrades to the bikes including top-level Shimano roller brakes and a battery-free dynamo lighting system. Today the unmistakable Feast bikes are seen throughout town, a rolling billboard that literally delivers.


www.eatfeast.com

NOT FAR FROM THE TREE - TORONTO, ON

Food Transport

The Initial Problem

Not Far From The Tree is a Toronto-based NGO that has – since 2008 – picked 127,679 pounds of fruit from homeowners who don't have time to pick their own fruit (and are happy to donate it). Fruit is picked by volunteers and shared with Food Banks across the Greater Toronto Area. The organizers were seriously considering purchasing a van, but with multiple sites a single van wouldn’t be enough. Some simple math demonstrated that buying 15 cargo bikes would be the same price as one van and would not only be more effective, but hold more consistent to the organizations values (while building a ton of exposure).

Our Solution

We sold Not Far From The Tree a fleet x15 two wheeled cargo bikes. Our graphic designer worked with their branding team on logo placement and helped create the highly visual vinyl decals that cover each bike. Most recently, we added e-assists to two bikes to help with hills and smaller riders. Today the bikes are seen everywhere around Toronto, loaded with apples, pears and apricots – a joyful sight for an organization whose mission is to give back and promote sustainable living.


www.notfarfromthetree.org

FOODY FIT - TORONTO, ON

Food Delivery

The Initial Problem

Foody Fit produces and delivers healthy food to the corporations in Toronto's tech alley and downtown business core. With an offsite kitchen nowhere near the delivery sites they needed a branding vehicle that could attract more business while conducting business.

Our Solution

We worked with Foody Fit to build two custom Babboe City bikes with lockable insulated boxes (note the beautiful wooden hot-plate) designed by our cabinetry contractor. Working with our graphic designer, we designed and placed the die-cut vinyl logos that create a professional, eye-catching statement.


www.foody-fit.com/

BROTHERS FOOD & WINE - TORONTO, ON

Food Pick-up & Delivery

The Initial Problem

Brothers is one of the most talked-about new additions to Toronto's culinary scene. Started by two friends (one from Bar Ravel, the other Union), the focus is farm-to-table menu's with a locavore slant and a big focus on wine rather than cocktails. Brothers brings the west-end food scene right into the centre of Yorkville, and you can feel the subway underneath the building as you nosh. Brothers needed a low cost, highly efficient vehicle way to cut through gridlock. Bonus points if it could also be a brand vehicle too!

Our Solution

We explored nearly every avenue (custom box, vinyl-wrap,etc) with Brothers and finally realized that simpler is better, kind of like the restaurant itself. This is an out-of-the-box Babboe Transporter bike with no customization, and yet it's a showstopper. A simple sheep logo adorns the side, and when the bike is not in use, it becomes the best sandwich board you could ever imagine


www.brotherstoronto.com//

HUNDRED ACRES - NYC

Food Pick-Up

The Initial Problem

Hundred Acres is a NYC institution that focusses on local and seasonal ingredients and shares the same vision as Cookshop, Vic’s and Rosies – all of whom are under the same ownership. Committed to sustainable practices, Cookshop wanted a vehicle that reflected its locavore values while also cutting through New Yorks impassible gridlock.

Our Solution

We worked closely with our New York retailer to assemble and deliver Hundred Acres four cargo bikes, each used by the family of restaurants to pick up fresh ingredients. In cities where we have retailers we work closely with them to build long-term relationships between our clients. In cities where retailers aren’t present we ship our bikes completely tuned and ready with our Pedal Off The Pallet shipping.


www.cookshopny.com

CAMBRIDGE SUITES HOTEL - TORONTO, ON

Pick-up Vehicle and Fleet Bike program

The Initial Problem

The Cambridge Suites Hotel is a boutique hotel right in the middle of Toronto's most famous gridlock, a place that is great for cycling but terrible for driving. They needed a quick inexpensive way to pick up supplies without buying a van (and sitting in traffic forever), bonus points if it also attracted a lot of attention and conversation too! 

Our Solution

We supplied the Cambridge Suites Hotel with a stock out-of-the-box Babboe city that we made very visually striking by painting the box and applying their logo with white die-cut vinyl lettering. A very simple, highly-effective project with rapid turnaround. 


www.cambridgesuitestoronto.com

ALGONQUIN RESORT - SAINT ANDREWS, NB

Pick-up Vehicle 

The Initial Problem

The Algonquin resort by the sea is a famous old railroad hotel that offers quiet, luxurious getaways on the beautiful coast of New Brunswick. While the roads here are quiet, the resort wanted a branding piece that integrated the hotel into the local community. Guests staying at the hotel can see the bike picking up groceries and supplies in town and can easily engage with the brand as the brand engages in its own community.

Our Solution

Once again, we supplied Algonquin Resort with an out-of-the-box Babboe City which they logo'd up easily with die-cut vinyl lettering. For this kind of job we ask for a hi-res logo so that our graphic designer can send a placeholder image so the design can be perfectly tweaked. After that we work with our local vinyl sign maker to make beautiful die-cut logos that we attach and then deliver. 


algonquinresort.com

TYKES N TOTS - HAY RIVER, NWT

Food Delivery

The Initial Problem

Tykes N Tots wanted an eco-conscious and fun way to take up to four kids to the park or pick up groceries and supplies while making a great moving billboard.

Our Solution

We're pretty sure this is the furthest north a cargo bike rides in North America, and it was no small feat getting the bike to the Northwest Territories! We sent the bike to NWT using our Pedal Off The Pallet service and provided Tykes N Tots with the schematics for their Babboe Curve so they could put together a great branding package. They report great success and love riding their Babboe Curve!


www.tykesntotsdayhome.com

DRAKE HOTEL - TORONTO, ON

Fleet Bikes for Hotel Clients

The Initial Problem

The Drake Hotel is an institution on Toronto’s Queen Street West, a once run-down property (in a once run-down area) that functions like as cultural hub in Toronto’s hip West Queen West neighborhood. Everyone knows cycling is the best (and most fashionable) way to get around Toronto so the Drake wanted share some of that cultural capital with its clients. However, they needed a one-size-fits-all approach and a product that was both highly aspirational and accessible.

Our Solution

Our travels in Holland revealed that most men and women ride step-through frames, a cultural sophistication that happens to offer a high degree of comfort, safety, and a one-size-fits all approach. We also knew a Dutch bike is iconic, inviting, and joyful to ride. The high level of clothing protection provide accessibility, the upright position a high degree of safety and the low maintenance a trouble-free lifetime investment.


www.thedrakehotel.ca

CITY OF TORONTO - TORONTO, ON

Fleet Bikes for Employees

The Initial Problem

The City of Toronto has numerous satellite offices within several miles of city hall. However, inter-office travel meant expensive rides in taxi cabs on the taxpayers dollar – especially considering downtown gridlock. A durable, one-size-fits-all approach was needed.

Our Solution

We offered the city a fleet of ten Dutch bikes that featured durable rust-resistant frames, full clothing protection, and an upright and safe riding position. The short distances between offices was bridged with a long-term healthy, efficient and progressive solution that cost less than one years taxi receipts.


www.toronto.ca

KING & GROVE HOTEL - NYC

Fleet bike for customer use. 

The Initial Problem

The King & Grove is a boutique hotel in Williamsburg that wanted to give its guests the opportunity to see Brooklyn like all residents of Brooklyn do - by bicycle! By offering a bicycle service, the King & Grove could also provide a value-added service that differentiated them from competitors. 

Our Solution

The King & Grove wanted custom colours but this meant dealing with our vendors MOQ (minimum order quantity) which is usually x50 per colour/size - and four month lead times (today, this is why we work with Achielle, who have no MOQ's and a max ten week delivery window). Realizing we needed to be creative, we made the branding piece a simple wood box (we work with Caisseries McNiel in Montreal who build beautiful wooden boxes) with a burnt-in logo. 

 CAUSEWAY WORK CENTRE - OTTAWA, ON

"RightBike" Public Bike Share  

The Initial Problem

The Causeway Work Centre is a phenomenal place. It gives opportunity to disadvantaged people by providing employment and skills training, much of which focusses on bicycle repair. Causeway wanted to launch a program that could build and sustain an ongoing need for their employees skills. Working with local libraries, Causeway lends out (and continues to service) cargo bikes to citizens who want to pick up groceries or wants to take friends and families out for a day in the park. 

Our Solution

We supplied Causeway with a fleet of Babboe Big cargo bikes which they logo'd up with big vinyl decals. While we usually insist that our bikes are delivered professionally built and serviced (we either ship them using our Pedal Off The Pallet program or work with a local retailer), Causeway wanted this to be an opportunity to learn skills. We helped their mechanics as the bikes were put together - and they did a great job!


www.causewayworkcentre.org

WATERFRONT MONTESSORI - TORONTO, ON

Bicycle Schoolbus

The Initial Problem

The Toronto Islands are a (relatively) car-free series of islands with a small population of socially conscious residents. The Montessori’s existing schoolbus was on its last legs and in need of replacement. However, with such a small student body even a small motorized schoolbus didn’t make sense, neither from a cost or capacity perspective – so they walked in and asked if we ever heard of a bicycle schoolbus.

Our Solution

And, we certainly did! With a deep list of contacts throughout Europe we approached Holland’s De Redding and inquired about their nine-passenger pedal-powered schoolbus. Using our wide experience with ocean and ground logistics we imported De Reddings KDV model schoolbus which has happily served children of Toronto’s Island since. If you’re after something as unique as a bicycle schoolbus, we can help!


www.waterfrontmontessori.net

Looking for a fleet for your business? Or have any questions? Contact one of our business bike specialists for pricing options.

1 866.965.6582

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